Search engine optimization isn't rocket science, and that's a fact, and you know there are many people that learned SEO on their own and got their sites ranked high in the search engines. If you have the desire to use search marketing, which means SEO, then just make a decision about it and proceed with confidence. Whether or not you approach this method, it really is a matter of making up your mind and then getting to work. But keep in mind that you can do this in a way that protects you from the search engine algorithm changes, and you have a stable business. You will need to take the initiative and you have; so let's move forward with a discussion about intro level SEO.
You will be dealing with optimization both on your site and off of it, and hence the terms on-page and off-page come into play. If you are going to do your own SEO, then it is helpful to know the difference between them although not totally critical. The reason you must learn about this is because this is what SEO is all about. Of course you will need to abide by whatever the latest protocols are as determined by the search engines. If you want to get the best results, then you will learn what is necessary for both of them and do both of them for your site. If you have graphics on your site, then you want to learn how to optimize them for search engines. We can offer some direction about this, but you can learn a few things that go beyond it. Each image will contain an ALT tag in the file name, and then you just insert the particular keyword you want. This is not a huge deal or anything secret, but it is there and you can use it - so you should. Just keep in mind that your ALT text needs to be highly relevant.
What you will want to do is only use those domains in which the main phrase is included in it regardless of the theme. One thing about that is the value has diminished a little bit, but it is still very much worth your time to have that in your domain. There are all kinds of methods to use, and just one is to use the phrases in the page URL file name. If you buy good ebooks or a course on SEO, then you will see a lot more about that discussed in them. If you can afford to outsource your SEO tasks, then that is fine and you can go for it. But keep in mind that it is all a dynamic place, and you have to keep up with changes. So if you can get along with these two factors, then you will not only rank well, but maintain it. Usually the newbies do not outsource, but those who have the money often do. We have given you several important tips you can use to build a solid foundation on.
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