If you have an interest to use SEO, search engine optimization, then that is great because you can build a powerful online presence with it. The numbers of people using search engines has only increased over the years. Even though there are a number of ways to get visitors to your site, nothing comes close to search engine optimization as it's the best way to get relevant traffic. But if you're just starting out, then there are things that you need to focus on as an SEO beginner. What we would like to do now is share a bit of our knowledge to give you a solid idea.
Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. If you have it then you will have to work a lot harder for your ranking effort. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. You do what you want in this case, so we just wanted to make you aware of this fact. If you have an idea about SEO, then you know that your keywords are the foundation for everything. There are always some words that will be impossible to rank for, so you have to avoid even thinking about them. Relevancy is the main factor that you need to focus on because if you go for keywords that are too broad or vague then the visitors that you get won't be targeted. If you have been around a little bit, then you surely have heard about long-tail phrases.
One part of your off-page SEO efforts includes using social media sites for backlinks. Those sites are along the lines of heavy weight PR and authority, so of course you want to take advantage of them. You will not have to pay a lot of money if you wanted to find people to add your links to their profiles, etc. Another important benefit from social media is you should target your niche so you can gain good traffic potential. Knowing what to do and when comes from a solid understanding of SEO in all its applications. But if you decide to overlook that point, then your results will not be very good. Getting to the top of the first page will require some time and of course work, so be prepared for that. Even though there is much to understand, none of it is hard to grasp or even do, and that is key to realizing.
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