It is totally common knowledge in IM that tons of online marketers have been able to make a lot of money on their own efforts at SEO. Maybe some people avoid it because it is not instant traffic or money, or perhaps it is all the work required. Yes, of course there is a lot to it, when you are first learning, but once learned you just do it. But keep in mind that you can do this in a way that protects you from the search engine algorithm changes, and you have a stable business. You will need to take the initiative and you have; so let's move forward with a discussion about intro level SEO.
You will be dealing with optimization both on your site and off of it, and hence the terms on-page and off-page come into play. You will see those two terms from now on as you learn about SEO, and each one represents different methods. Knowing how to balance both of these factors is necessary because that's how you'll ultimately make an impact on the search engines. You will get your cues from Google and Bing, and those cues or processes are totally made-up by them. You can do off-page and exclude on-page and maybe rank well for a while, but you can just about never rank without off-page.
If you value your time, then you will choose those backlinks that will give you the biggest bang for your buck - and think authority sites. The best thing we can tell you here is to pay close attention to your backlinking campaign because you will rank higher, and easier, with good ones. You should aim for a backlink from an authority site, but as we all know getting the right kind of backlinks for a website is important from the SEO point of view. But you have to do the off-page part if you want to get anywhere, and that is getting backlinks.
When you're selecting a domain name, make sure your keyword is in it - and it doesn't matter what topic your website is about, you should ensure that the domain is keyword rich. One thing about that is the value has diminished a little bit, but it is still very much worth your time to have that in your domain. If you pay attention, you will see variations on this theme such as file names for individual names containing keywords. Whatever it is, don't ignore the power of having your keyword somewhere in the domain because it is that important for your long term success. Even though SEO is really not hard to learn or do, it can be a very boring part of your day. You know about algorithm changes, and that makes it necessary to know what is happening in your industry. So if you can get along with these two factors, then you will not only rank well, but maintain it. It is worth it do hire a freelancer for this only because that frees up a ton of time each day - every day. Remember that you just need to get in the habit of building your business each day, and then one day it will be something.
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