Lots of things get exaggerated in everything, and the difficulty of SEO has fallen victim to that, too. Rather than thinking very short term, you have to look out into the intermediate future.
One of the things that give people such a tough time is they are not able to sustain that drive and determination that is so critical to getting anywhere. If you are just getting started, then you have some pretty basic questions in mind, we are guessing. Many people read something and promptly forget about it, and that is one thing you must avoid at all costs.
Of course you know what you have in mind with site design, but one thing about that is simple is easier to deal with.
If you look at a lot of sites, you will notice there are usually many things that do not need to be there, and remember that it is all about content, anyway. Besides, you get positive SEO points with a faster loading site than the opposite. Anymore, providing a great experience for your visitors is what the search engines are looking for, and that will help you with SEO.
When you are setting up your site, learn how to properly set your internal linking as that will give you some SEO juice with the search engines. You probably have been to Wikipedia, and did you pay attention to the way they do internal linking? Never put the cart before the horse, and with this we mean that you need to know what you are doing before you jump in with both feet. A good guideline with this is to think about what would really annoy your readers, and then do not do it.
Stay away from blackhat SEO because it will get you nowhere because your aim is to build a long term business here, rather than aiming for short term goals. We do know that lots of people have tried it, and some have done well while others have not and have suffered certain consequences.
One reason some like it is because you can get better results and faster, and then you will make money faster, etc. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it.
Avoid trying to do things the cheap way with gimmicks and the like with SEO because they never last for long. The thing about those methods is they are attractive and people think about short term gains, only. You can achieve the things you have read about with SEO, but it is best to do it with proven methods. So you have to learn much more about this, and then just take it one step at a time so you do it the right way. SEO can get boring, but it is something that has to be done if you want those search rankings.
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